2024 is shaping up to be a pivotal year for retail. The IMF forecasts a slowdown in global economic growth throughout the year, which will affect the purchasing power of consumers around the world. It could be a challenging year for retailers across geographies and industries. But it’s not all pessimism. Beneath the surface, the…
Let’s say you’re on Instagram and see an ad for a product or service that looks like it might interest you. You might think the ad targeting is too in-depth at initial, but you might still be interested in the product or service. Next, where are you going to look? Will you look for reviews…
Looking for a simple way to improve your customer service and streamline operations? Customer service automation could be your magic wand to make that happen. Integrating technology into your business is the most basic way to enhance efficiency. But what is customer service automation, and how can you make it accessible to your business without…
E-commerce has managed to shake the foundations of the commercial world. It has redefined how we interact with products and services. Its importance lies in its ability to provide convenience, break down barriers and encourage business innovation. As we continue to advance in the digital age, e-commerce will continue to be a key driver in…
Whether pitching your company for funding from investors or putting together a business plan to present to the bank, developing a competitive analysis is a typical exercise when starting a business. In that plan, you’ll always see competitor names, customer demographics, and pricing strategies, and you can even plot them on a graph to show…
We Scrollsocial providing an opportunity for internet users to write for us business content articles on our website. Those users are searching to share their business content on the best sites that accepting guest posts articles. Here you reached the right page, and we are taking guest posts on our site; users can write for…
Only half (51%) of shoppers believe that Artificial Intelligence positively impacts their shopping experience. Despite this, more than three-quarters (77%) of shoppers prefer brands that offer personalized recommendations, an everyday use case for AI in retail. These results come from a new study from SAP Emarsys, which surveyed more than 4,000 US buyers. The research…
The way we do business has changed forever. Office workers work from home. Technology is replacing manual labor. Gone are the days when CEOs called the shots; now, team-based decision-making is all the rage. And not just in corporate environments. Many small business owners are embracing collaborative leadership styles in the workplace. If you are…
ChatGPT usage continues to grow, with more than 1.8 billion monthly visits and 10 million daily queries. It runs on GPT-4, a large language model (LLM), with several competitors, including Google Lamda, Hugging Face’s BLOOM, and others. There are huge emotions, fears, hype, and investments surrounding ChatGPT, LLM, and other artificial intelligence (AI) generative capabilities….
When two or more companies merge, the assets are pooled for the sole purpose of achieving a takeover or the formation of a new structure. This corporate restructuring induces changes at almost all levels of the organization. What should be done to make each of these modifications successful? Analyze the organization for better change management…
