How do you make money on YouTube? How does YouTube pay work, and how much can you earn on YouTube? We’ve all heard the story of the guy with no video experience who became a millionaire thanks to YouTube. These stories are true, such as those of Tibo In Shape or Squeeze. Still, since the acquisition of the video platform by the American giant in 2006, Google has made many changes in the YouTube algorithm. Future millionaires have serious challenges ahead of them in making money on YouTube.
That said, as in all fields, with hard work and perseverance, you can definitely earn money on YouTube. This article, therefore, presents 5 steps to earn money with your YouTube channel.
We also explain to you how YouTube can be a great way to promote your online business or your Shopify store.
Finally, we give you some tips for producing compelling videos to develop your community.
How to make money on Youtube
Use YouTube to grow your business
If you run an online store and are looking for a way to generate more traffic, YouTube can be a perfect option. YouTube monetization is a very relevant lever used by e-commerce web marketers and drop shippers.
Monetization and remuneration on YouTuber
There are several ways to boost your e-commerce, increase its visibility on YouTube, and therefore, manage to monetize your YouTube channel to earn money:
Increase your visibility on YouTube
Do you know that YouTube is the second largest search engine in the world after Google? With 2 billion users per month, the platform clearly offers a massive pool of customers for your brand.
Building Your Brand Credibility
Those who have never made a YouTube video will quickly realize that creating quality videos is not easy. When you create suitable videos for your brand, it naturally increases your brand’s credibility. Your efforts will be seen by users (and potential customers), who will be more likely to follow your brand and become customers.
Give your business a face
YouTube allows your visitors to put a face to a name. Brands that showcase their teams are more successful because they inspire trust. It is also an opportunity to open a dialogue with your audience by addressing subjects that interest them.
An additional communication channel
The main attraction of YouTube is to offer your target audience another way to consume content. Content marketing is a great way to grow your business and your visibility. Still, only some people want to read blog articles. Producing videos allows you to reach an audience attracted to video content, which is generally what generates the most views and engagement on social networks. The latest Video Marketing statistics in 2023 attest to this.
How to get paid on YouTube in 5 steps?
Suppose you are currently thinking about how to generate passive income on the Internet. In that case, you have probably wondered how to make money on YouTube. There are several possible ways to achieve monetization and, therefore, YouTube remuneration. All these means revolve around the production of quality videos.
This is the first lesson to learn from this article and to keep in mind so as not to discourage yourself: you must work hard to develop your channel’s audience and increase its visibility on YouTube since the majority of your YouTube income will come from advertising revenue.
Ad revenue is based on the number of times users see the ads displayed on your videos. This doesn’t mean that your subscriber count will be the only indicator of your YouTube income, but it will give you an estimate of how many views you can count on.
That said, before you can make money on YouTube and make YouTube monetization a business, you have a couple of steps to take:
Once you have created your YouTube channel, you will have access to YouTube Studio, the management interface for your channel. You must then register on the Creator Academy. A platform that helps YouTubers produce quality content and keep their channel alive.
This platform offers many free YouTube courses that will teach you how to get the most out of YouTube France for your business and YouTube video monetization.
The more your YouTube subscribers grow, the more you unlock new content on the academy. You can also receive rewards and participate in competitions.
Step 1: YouTube Partner Program
The YouTube Partner Program: If you are wondering how to make money on YouTube, you definitely need to know about the YouTube Partner Program and learn how it works. This is the only framework in which to monetize YouTube after review and validation of your application.
The first thing to know is that you will not be able to register if you do not meet the following essential criteria:
- 1000 subscribers
- 4000 hours of viewing over the last 12 months
- Compliance with YouTube Community Guidelines
You will access the Partner Program from the YouTube studio, and you will receive a notification as soon as you are eligible.
Your first mission to earn money on YouTube will, therefore, be to achieve these prerequisites.
YouTube video monetization is only accessible if you have made the necessary efforts to increase your visibility on YouTube.
Step 2: Earn YouTube with AdSense advertising
It is the primary source of YouTube income. Once your channel is accepted into the YouTube Partner Program, you will be able to enable ads on your videos. As long as your video is advertiser-friendly, YouTube recommends enabling all ad formats to maximize revenue.
You will find out more on the subject with our guide to advertising on YouTube.
Once YouTube France monetization is activated, ads are automatically displayed based on many YouTube-specific criteria.
With your YouTube income report and ad data, you’ll be able to see which ads and content are performing best and use them as inspiration for your future videos. YouTube video monetization, therefore, requires diligent monitoring and analysis work.
Estimated earnings are reported to you in YouTube Analytics. In contrast, your final earnings are paid to you via AdSense and a PayPal account.
All of these tools are available from YouTube Studio.
Step 3: Improve your YouTube earnings with Super Chats and Super Stickers
Super Chat is a feature that will allow you to increase your YouTube revenue within the Partner Program. A YouTube live video allows Internet users who wish to support your channel to purchase supercars. The message in question is then displayed at the top of the discussion thread for a certain period. Super chat allows the subscriber to communicate directly with you but also with the rest of your community since everyone can see the message.
On the same principle, the subscriber can publish a sticker instead of a message.
If you choose to enable the Super Chat feature in your next YouTube live video, remember to introduce it to your audience and thank anyone who purchases it along the way.
Step 4: Sponsored videos for YouTube compensation
Businesses know that YouTube channels with a large community of subscribers are excellent levers for developing their own business. Once you have reached a certain number of subscribers, you will, therefore, be contacted by different companies or agencies who will ask you to promote their products in exchange for YouTube compensation. You will then do influencer marketing.
However, this system requires a little caution. First of all, only recommend products that you have personally tested over the long term and are truly satisfied with. Also, make sure your subscribers are interested in this product.
Moreover, Internet users are now fully aware of the existence of this sponsored content, and it is best to clearly inform them when you do so. Maintaining trust with your subscribers is crucial for a successful channel and long-lasting YouTube monetization.
Finally, make sure that this sponsored content fits naturally into a more general video. Otherwise, your video will amount to an advertisement that your audience will not necessarily want to see (especially if there are still others broadcast during the same video).
Step 5: Direct your audience to your products
While it’s not directly YouTube compensation, redirecting a portion of your channel’s subscribers to your online store is still a way to earn YouTube income. Whether you already have an online store or are just interested in creating video content, it is always interesting to develop an online store alongside your channel. If you already run an e-commerce business, you will be able to promote your store and your products in your videos and descriptions, a great way to attract traffic to your site and increase its visibility on YouTube. Also, think about YouTube live videos, which can boost your relationship with your subscribers, ideal for presenting your products.
If you don’t already have an online store, you can easily create one with Shopify.
Once the store is open, all you need to do is sell dropshipping products related to the topics of your channel. Articles that you are already talking about or think might be of interest to your community.
Optimize your videos for better YouTube pay
To generate maximum revenue through YouTube video monetization, there are a number of things you need to keep in mind:
The length of your videos
This is a critical point for YouTube compensation. On the one hand, the longer your video, the more ads are viewed. On the other hand, a shorter video can encourage viewers. However, the time visitors spend on your content is also taken into account by YouTube to evaluate its quality. This is called the retention rate. The longer the views, the higher your video will appear in search results.
Create engaging and informative content
A vital strategy for your YouTube channel. Users are always looking for videos that will entertain them or give them something. If you are able to provide your audience with such content, they will watch the videos until the end and come back to find similar content. Retention and engagement rates have a strong influence on YouTube compensation. The key to YouTube monetization is quality!
Post your content regularly
Regularity of publication is essential for YouTube monetization because subscribers eagerly await content that they like. Regularity maintains the relationship between your channel and its subscribers. The stronger this connection, the more likely they are to purchase your products. Your YouTube income depends on your audience and their loyalty.
Collaborate with other YouTubers
Another excellent tactic for making money on YouTube is to partner with other YouTubers and influencers. This is a great way to grow your community and improve your YouTube income. Find other influencers in your niche and suggest they produce a video together or other ideas that would allow each to promote the other’s channel.
Remember, YouTube is a competitive platform
With 600 hours of video added to YouTube every day, you’ll be far from alone in producing engaging content. Especially since you will manage your channel part-time, while others already devote all their time to it. But don’t be discouraged; you can definitely make a place for yourself in the sun without becoming a YouTuber just by producing videos regularly, with titles and descriptions optimized for natural referencing and impactful thumbnails.
Remember: YouTube is primarily a visual platform. So you have to take care of these kinds of details. YouTube video monetization is a reality, but it requires effort and attention to every detail.
The audio-visual quality of your videos is, therefore, essential. After all, it is your brand that you will be talking about, and the associated channel must, therefore, reflect a qualitative spirit. To launch a good YouTube channel, you will need to invest in the following elements:
- A camera or smartphone
- A foot
- A micro
- A unique indoor filming light
SEO to improve YouTube monetization
To appear regularly in search results and, therefore, monetize YouTube, you must take care of your SEO (Search Engine Optimization). This means that your video titles and descriptions should contain keywords. With tools like Keywords Everywhere, you can gain insight into what people are searching for on YouTube and find additional inspiration.
But it’s not just keywords; other elements are essential for YouTube SEO:
- Add links
- Play emotions for your calls-to-action and thumbnails
- Choose the right category
How much YouTube money can you get?
If you’re wondering how to make money on YouTube, you’re probably wondering how much money you can make on YouTube!
It is essential, first of all, to understand the YouTube monetization rules. Each YouTube video creator earns money based on the number of views achieved through ads. As said above in the article, to be able to actually receive money in your bank account, you must first be eligible for the YouTube Partner Program by meeting the required conditions (accumulate more than 4,000 hours of viewing, have at least 1000 subscribers, etc.)
Several sources of information indicate that YouTube remuneration is estimated at around €1 per 1000 views on a large scale. This data is indicative and will depend on your source of remuneration: it will be different if you instead engage in influencer marketing through partnerships with brands. Your remuneration will obviously depend on your investment in working time and, therefore, on your ability to create commitment.
Are you wondering what the average YouTuber’s salary is? The Social Blade site gives you an idea of the YouTube remuneration received by the YouTubers of your choice. So, if we take, for example, Squeezie, considered to be one of the most famous French Youtubers, the tool gives us an estimate of his monthly remuneration: between 16,500 and 264,000€, or between 198,000 and 3.2 million per year.