Backlinks in SEO

One of the essential tools for SEO on Google is backlinks. Those who produce content focusing on positioning and digital marketing know that this is the second main ranking factor, behind only the quality of the publication.

Backlinks are well-positioned links in the text that direct readers from one website to another, being a page on a website or blog, which has content relevant to what you are reading. It is a strategy widely used in website optimization (SEO) to generate quality organic traffic and offer more excellent knowledge to the reader.

What are Backlinks?

The term backlink describes an incoming link from another URL (Website). This means that setting an external link to your website is setting an external link to another website. It doesn’t matter if this backlink links to the main domain or a subpage. 

Today, you often hear how backlinks are no longer relevant. But this claim is utter nonsense. Backlinks are still crucial for search engine ranking and Google and Bing and use the backlink profile of every website as an indicator to organize the site for ranking. 

In other words, the more high-quality backlinks to your website, the higher your website will be ranked by the search engines, and thus the more profitable it will rank in the search results. 

Why Backlinks are Important

Backlinks are the most crucial factor affecting your ability to rank on Google and gain free traffic to your website. A solid backlink strategy is the cornerstone of any search engine optimization strategy.

And believe me, if your business doesn’t have an SEO strategy, you’re leaving an important source of customers out of your marketing plan. That’s because 93% of online activity starts with a search engine.

Using backlinks in your content marketing strategy can make the big difference you’re hoping to appear on the front pages, mainly if you produce quality content and your site has good speed.

Some backlinks attract people to your site, and this is because other pages will use external links from your site, directing users to your pages. Sites that use one of your content show people your authority on a particular subject.

Types of Backlinks

One key point to recognize is that not all backlinks are similar, and numerous elements separate a good backlink from a bad one. Sometimes, Google keeps the details on how backlinks are rated secret. 

Internal Links

It is a link to your site; internal links are given so that users can find related content by clicking on that backlink. 

External Links

An external link is a backlink that links from a subpage of another domain to a website or subpage on your domain. 

Use of Backlinks Website Traffic Increases?

Links can be an essential resource because they connect pages, creating a map to find related content. But can also use they can also use them to provide direct access to in-depth content on a website.

As backlinks are a source of authority, this also causes marketers to abuse the signal. This led Google to create rankings of the following and no-follow links.

Authority is not the only value a backlink provides; technical factors are also to consider. To prevent abuse, the search engine community created the concept of dofollow and nofollow links.

Backlinks are added to websites that are considered authoritative on the internet. Therefore, a brand or company that intends to invest in a Link Building strategy must necessarily have a quality website.

If you’ve heard that the backlinks strategy can be done by finding partners who are only interested in exchanging links between pages, forget it: this won’t work if your site doesn’t become a quality content producer.

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