Disney has significantly decreased its spending on Facebook and Instagram ads among concerns about the social media platform’s execution of its content policies.
The Wall Street Journal published. It associates a list of large companies that have cut back on Facebook ads as part of an effort to compel Facebook to adjust how it manages hate speech and misinformation on its platforms.
The monthlong #StopHateforProfit boycott made by a coalition of civil rights organizations including the Anti-Defamation League, the NAACP, Color of Change, and Sleeping Giants kicked off July 1st and holds companies like Hershey, Honda, Ben & Jerry’s, and Verizon.
Other companies not part of the formal boycott that has removed ads from Facebook and other social platforms added Coca-Cola, Lego, Starbucks, and Unilever. And Microsoft suspended its advertising on Facebook and Instagram through August.
Well, it seems Facebook is in a tough situation, the large giants are removing, suspending there ads accounts from Facebook and Instagram.
According to the WSJ, Disney has paused ads for its news Disney Plus streaming service on Facebook and paused ads for its Hulu streaming service on Facebook’s Instagram platform.
Disney spent about $210 million for Disney Plus ads on Facebook in the US in the first half of 2020, the WSJ reports and paid $16 million for Hulu ads on Instagram between April 15th and June 30th.
Disney and Facebook did not reply to requests for comment Saturday. A Facebook spokesperson stated in a statement last month that it continues “focused on the important work of removing hate speech and providing critical voting information.”