The volume of information that companies collect is increasing. It is estimated that the volume of data generated worldwide will exceed 180 zettabytes in 2025, and, according to Seagate, that same year, 75% of the world’s population will have an interaction that generates data every 18 seconds, so the volume of information will force businesses to increase their speed of data ingestion and analysis.
Thus, over the next few years, Big Data will continue to be one of the critical pieces for the development and success of many companies since the collection of information will help many businesses to improve in aspects as disparate as sales, strategies, or labor relations.
However, “ the high volume of information will also force companies to use Smart Data tools that allow them to develop an intelligent use of the data obtained. Not all data provides the same value to companies.
In this scenario, the quality of the information obtained will prevail over the quantity of stored data .”, they explain from Shapelets.
Smart Data is the necessary evolution of Big Data to treat data intelligently, as it allows companies to obtain, among others, the following benefits:
The volume of information companies has useless without a correct analysis. For this reason, Smart Data offers the extraction of added value to the data thanks to intelligent analysis. In this way, the strategies can be more precise and effective.
It is an opportunity for SMEs.
Smart Data is not about quantity but the quality of information. For this reason, if small and medium-sized companies define well what information they need, they can take advantage of intelligent data analysis and not collect millions of information that will not be useful in their decision and improvement process.
Better customer or consumer service
Smart Data defines the information that is needed, making it easier for companies to find the most relevant information about each client or consumer, facilitating personalization with them, including life cycle management and interactions.
The collection of raw data and the subsequent analysis of this information with Smart Data also facilitates access to information that helps detect failures and prevent them by consulting what is decisive.
Know the competition better
Intelligent data analysis allows companies to obtain information about the market, the sector in which they operate, and the competition situation, providing them with valuable tools to improve their position, such as price monitoring or change trends.
Smart Data is the added value that Big Data needs to take advantage of its full potential because, without a correct and intelligent analysis of the data, companies will not be able to obtain that competitive advantage that the collection of information offers them.