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Whether you want to start a project focused on digital products, or if you want to integrate a tool of this type into your company or use it for your marketing or growth marketing strategy, in this article, we want to introduce you to some of the digital products that most They are going to…
Companies that work under a B2B Business Model, that is, their target is other companies, must bet on specific web development to offer their products and services efficiently. B2B (Business-to-Business) is a term used to describe transactions, interactions, or relationships between two businesses, rather than between a business and an individual consumer. A traditional e-commerce site…
When it comes to cybersecurity, it is common to begin by defining terms such as antivirus, firewalls, or security settings. Still, many times we forget our most immediate environment: our workplace. A careless job can sometimes lead to a fundamental security breach. This is the environment where we handle information; leaving it exposed or accessible…
Performance Management is a way of working and a process for measuring activities aimed at achieving goals and improving performance. It applies to both employees and the business as a whole and is ultimately about increasing the company’s efficiency. Here, you can find out more about Performance Management systems and processes and how to create…
Intensive distribution is a type of distribution strategy that consists of selling a product in various stores, shops, and points of sale. The main objective of this type of strategy is to offer the product to users in as many places as possible so that they can find it and have it at hand whenever…
Storytelling is a form of narration that aims to capture the audience’s attention and connect with them so that a message can effectively reach them. This form of communication is also known as storytelling, and we can often see it defined as an art. This is because, in this practice, imagination and creativity are essential…
In today’s fast-paced and ever-evolving business landscape, the importance of strategic communication cannot be underestimated. It is the backbone of successful organizations, as it allows them to effectively convey their vision, values and objectives to their target audience. Below, we delve into the essence of strategic communication and why it is critical to business success,…
The rise of e-commerce is nothing new. The increase in online stores and the tendency of customers to get their products on the web is what you have been preparing for. I’m sure! However, you should know that with this boom, not only do new ways to sell or promote your products appear, but also…
Awareness of the importance of innovation within companies has increased in recent years. The outbreak of the coronavirus pandemic, for example, has been a turning point for many organizations. So much so that companies with a defined budget for R&D have increased from 77% to 84%. Additionally, 62% of these companies expect to increase their…
With the Internet playing an essential role in today’s marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. What is being said about your business, and who listens to it? It’s time to get serious about your online business…
