Whether you want to start a project focused on digital products, or if you want to integrate a tool of this type into your company or use it for your marketing or growth marketing strategy, in this article, we want to introduce you to some of the digital products that most They are going to hit hard this 2024.
A digital product is marketed and consumed entirely online, so it can only be used if you have an electronic device such as a computer, tablet, mobile phone or television with the Internet.
1. Software as a service (SaaS)
Software as a Service is a digital product that is characterized by being an application hosted in the cloud, so users do not have to install it on their device to be able to use it. Still, it is enough to have access to the Internet to access it. She. Some examples of SaaS are Gmail, HubSpot, Netflix and even Fortnite. SaaS can be found in different areas, both work, personal and entertainment.
As an investment or as a business model, Software as a Service is a very good idea today since the global market is expected to reach 257.9 billion euros in 2024 and 343.3 billion in 2028. The most common thing is that these types of solutions are marketed through a monthly or annual subscription model.
2. Collaboration platforms
When we talk about collaboration platforms, we are referring to digital products that create virtual workspaces where professionals can share their tasks, collaborate, communicate and organize. In fact, most of them are also sold as Software as a Service.
Some examples of these platforms are Slack, Teams, Asana or Trello.
As you can imagine, this type of digital product is the order of the day in the business world to be able to work internally, especially in those companies in which work is done online and/or that have part of the team teleworking.
3. Artificial intelligence (AI) tools
Since the boom in Artificial Intelligence in 2023, the different tools based on it that have come to light are almost countless and, of course, all of them fall within what is a digital product.
From Artificial Intelligence that can maintain conversations and create text, sound and images to AI capable of automating actions and performing predictive analysis, all have found their place both in the business world and in people’s daily lives.
In organizations, AI is used to streamline and perfect processes, and many tools (generally SaaS like Canva or Salesforce) have integrated it into their different functionalities. But it is not only useful internally but also for the user to offer a better experience.
Platforms like ChatGPT, Midjourney or DALL-E are already popularly known and a clear example of the power of AI. In fact, this market is one of those with the greatest economic projection in the medium and short term, as its value is expected to exceed $300 billion in 2025.
4. Data analytics solutions
Data analysis solutions are digital products oriented completely to the business world and that allow companies to analyze and collect large amounts of data about their customers, marketing results, performance, etc. Thanks to these tools, companies can make better decisions, create better strategies and achieve better results. In addition, it is increasingly common for these tools to also include AI functionalities.
5. Mobile applications
Who doesn’t have a mobile application downloaded on their device? It is something impossible. A mobile application is a digital product designed to be installed on and run on a smartphone, allowing the user to perform different actions. There are SaaS that even develop their own mobile applications to offer greater flexibility of use and a better user experience. However, some applications only exist in that format.
The world of applications is booming, and many entrepreneurs are starting to market their own. But, without a doubt, the applications that are most successful and that users download the most are those related to e-commerce, such as Amazon, Zalando or Miravia, among others.
6. Online courses
Today we can find a large number of courses online with a large number of branches, levels and duration.
The positive thing about this type of digital product is that, unlike others, it is relatively simple to create. Although it requires great effort and great knowledge on the part of its creator or his team, the mechanics of publishing content on the network are relatively simple.
Within this world, we not only find professionals who individually publish their own online courses but online course platforms have also been developed where users can find a wide variety of lessons, something similar to a Netflix but of courses. Platforms like Crehana or Domestika are the best known.
7. Ebooks and downloadables
The world of ebooks is very recurrent and very useful in the world of digital marketing. This type of digital product can not only be sold to directly obtain an economic benefit, but it is also very useful within an inbound marketing strategy to attract customers, nurture them and build loyalty.
An ebook is downloadable written content that can cover a wide variety of topics and be both informative and entertaining.
In a marketing strategy, they are normally used to obtain data from potential clients since they are asked to leave their name and email if they want to download the ebook.
8. Webinars
A webinar is a webinar in video format on a specific topic. Webinars, like ebooks, are also usually integrated into a marketing strategy to nurture customers (in this case, specifically those further down the sales funnel) and build customer loyalty. The first broadcast of this digital product is live and can be attended online in real-time. However, after the broadcast, it is uploaded to the network so that those people who have not been able to attend can watch it on a delayed basis. It is also very common to allow time for participation in the live broadcast in which the audience can give their opinion and propose questions to the speakers.
Webinars can be created to delve deeper into the sector to which your company belongs and to inform customers, but also to explain to the audience how your tool works so that they can use it better.
