Most traditional companies live immersed in a red ocean governed by competition, where the fight is focused on direct competitors and the focus is lost on indirect competition.
Related sectors —suppliers, commercials, partners, etc.— or startups in the same industry make up this indirect competition. From their blue ocean, where they seek to expand the market through innovation, they take it over and occupy the traditional company space. The only way to fight this is to be agile, flexible, and diverse.
A tool to achieve this —or, instead, a necessity— is the ‘Cloud,’ understood in its maximum expression as a solution where it is easy to enter, exit, and transform. A complete, secure solution, open to the world, regions, and data of all kinds. A solution that simplifies work and to which non-business tasks are delegated. The Cloud concept gives freedom to share and integrate data, flexibility, heterogeneity, simplicity, and scalability. This transfer to the data is known as the ‘Data Cloud.’
The ‘Data Cloud’ is today the objective that any company that intends to lead its sector in the next four years must pursue. Stratasys points to these challenges when it comes to achieving this goal:
Monetizing data: This not only means generating income but also creating synergies with partners or suppliers and diversifying the business through data.
Integrate all kinds of sources: Data is the DNA of a company, and, as such, it must be enriched with external DNA.
Being technology agnostic: Being multicloud is essential to remain competitive and accessible.
Get a simplified model: The cloud has no silos. Separating DataLake, Datawarehouse, and ODS is overdue.
Delegate legal barriers: Legislation goes from a common problem to a mere procedure thanks to the precedents already existing in the traditionally strictest sectors.
The Data Cloud will mean the next industrial revolution. A company’s vision of data will include more than just information generated internally but also how the business impacts abroad, society, and the environment. This monitoring can only be done thanks to the Data Cloud.