Instagram proceeds to concentrate on enhancing its live video experience; it stated various small changes that’ll make streaming on the platform and then keeping those live videos easier.
The largest update is that streamers are no longer limited to 60-minute broadcasts — they can go live for up to four hours. This long timeframe will be available to all Instagram users globally, so long as they have no history of IP or policy violations.
People will also be capable of viewing their live streams in their private archives, related to Stories and Posts, for up to 30 days after they air. They can decide to download the content and post it elsewhere.
Finally, Instagram is adding a “Live Now” section to IGTV where users will find content to watch live at that moment.
Instagram is investing in live-streaming while the format is still indignant because of the pandemic. In its statement about the changes, the company mentions the longer live timeframe giving fitness instructors the ability to teach for longer as well as providing activists trying to connect with their community more time for conversation.
Generally, people are substituting live-streaming in for anything they did in-person, including shopping, so Instagram is giving more time to do that.
At the equal time, the company is expecting live videos will keep users in the app for longer, especially given that lives are something they can’t watch at any other time.
There are many platforms for people to pick from when they go live, but Instagram is attempting to make itself ambitious and the place to be.