The ongoing festive sales on Amazon and Flipkart have resisted the trend of slow sales and tentative market sentiment. The economic slowdown which has hit various sectors of the Indian economy over the past few quarters seemed nowhere to be found with the Amazon Great Indian Festival Sale and the Flipkart Big Billion Days Sale turning out great offers and consumers lapping them up.
Xiaomi claimed on Monday it had sold over 1.5 million devices in the first few hours of the Diwali With Mi sale on Mi.com, Big Billion Days 2019 sale on Flipkart, and Great Indian Festival sale on Amazon.
The company describes the figure a record-breaking one. The Chinese company has succeeded to sell a majority of smartphones in the ongoing festive sales, followed by various Mi ecosystem devices, accessories, and Mi TV models.
The overall sales record changes to over 10 devices sold per second during the opening of the festive sales, the company has stated in a press statement.
The Diwali offer With Mi, Big Billion Days 2019, and Great Indian Festival sales are live till Friday, October They providing various exchange offers and bank discounts to bring customers.
Amazon and Flipkart are both recommending that they have clocked record sales in the first couple of days of the sales going Live, and significant development in friction across categories compared with the sales at the same time last year.
According to figures shared by Amazon, they sold over Rs 750 crores worth of premium smartphones in the first 36 hours of the sale.
The Amazon Great Indian Festival Sale ran Live on Saturday noon for the Prime subscribers and was available for everyone 12 hours later. A large chunk of the premium smartphone sales includes phones from OnePlus, Samsung and Apple.
Phones weren’t the only thing that consumers were lapping up though. They state that large appliances and TVs also showed significant growth, close to almost ten times the average sales otherwise, during the first few sale days. Fashion and apparel sales went up by 4.6 times while groceries saw a 3.5 times increase.
For Flipkart, one of the biggest categories was travel, which marked a 12 times growth compared with last year.
And whereby are these customers paying for their purchases? While there was a 100% increase in customers preferring to go under the EMI route to pay for their purchases, 75% of those were from Tier 2 and Tier 3 towns. Amazon announces, “Number of customers availing credit increased by 2X over the festive period last year.”