The eCommerce sector has been driven by several factors, such as the consolidation of eCommerce as a common purchasing option for consumers, the increase in the use of mobile devices for online purchases and the expansion of eCommerce to new sectors. But what will happen in 2024? We don’t have a crystal ball, but what…
Buying anytime, anywhere, and without limits is the desire of any user. This implies that companies can sell their products or services anytime without adhering to specific schedules. The proliferation of ecommerce in the last year has been driven by the digitalization of a society that has discovered the benefits of buying from home or…
E-commerce has managed to shake the foundations of the commercial world. It has redefined how we interact with products and services. Its importance lies in its ability to provide convenience, break down barriers and encourage business innovation. As we continue to advance in the digital age, e-commerce will continue to be a key driver in…
Only half (51%) of shoppers believe that Artificial Intelligence positively impacts their shopping experience. Despite this, more than three-quarters (77%) of shoppers prefer brands that offer personalized recommendations, an everyday use case for AI in retail. These results come from a new study from SAP Emarsys, which surveyed more than 4,000 US buyers. The research…
