Having a virtual store is quite a challenge. If you thought it would be just a matter of setting up your domain and waiting for the magic to reach you, you are very wrong.
So, if this is your case, you are probably wondering what the best way to attract customers and keep them loyal is.
And the truth is that there are some formulas to achieve it. Now, you have to be very clear about what customers are looking for in your online clothing store.
The truth is that beyond the ads or what you sell, people have a reason why these customers will buy from you among thousands of stores.
However, it would help if you remembered that e-commerce is an unpredictable place and generates mistrust, so your challenge will be to overcome those obstacles.
What do Customers Look for in a Clothing Store?
It is not that you have tried everything and nothing works for you, and it is about finding the right strategies that make customers feel attracted to your store and your brand, so you should take these tips into account.
The reason why they enter is that they are interested in any of your products. However, I invite you to go further because, in reality, the client wants to live an experience without sales pressure. That is, a pleasant environment to explore and find out what’s new.
Some big brands opt for flagship stores, which are model stores. However, in your online case, you can consider surprising your customers with details and added values; for example: subscribe for one week of discounted products.
Another thing you can do is pay customer service through networks and provide good customer service when they ask you anything. Give answers and solutions, alternatives.
This is an obstacle that many clients find, and in the first challenge, they walk away because, generally, the user does not want to waste time.
Therefore, you must consider that your online clothing store must be accessible, with a friendly design and that it includes important tools to complete the purchase process.
Therefore, you should try not to slow the navigation because that brings boredom. Another thing is that you must be professional; even in networks, you must be synchronized with your website with consistent and very up-to-date information.
Seek of Security and Privacy
The most important point is when it comes to having a virtual store because you must offer that the data that the person gives you must be very well cared for. So posting privacy and security notices will help make it very clear that there is a commitment on your part to use the data.
These policies must be under the provisions of the personal data protection law. If you have certificates and security protocols, you must make them visible.
Some services send a message to the customer when they buy something online, where they confirm that the information will not be seen by anyone else.
It is a step that is within security. In reality, cards and all those virtual transactions are becoming more common every day. However, there is still a bit of mistrust when making a transaction for fear of fraud.
For this reason, some stores have implemented forms such as a payment methods section where information is given about the different payment methods available on the web, the security of each of them, and some explanation of the process to follow according to the payment gateway.
Chosen payment. Others have purchased an encryption system to protect cards and customer information.
They want good customer service, and this will be the best way to make the customer come back and recommend you, too.
By giving them a good service, you ensure that your products have quality, generating a good shopping experience that will influence the purchase.
In this sense, he always tries to attend to their needs, offers them a plus during the visit, and, above all, be very attentive to their needs. With this, you make it clear that your priority is that person.
What are Online Shoppers Looking For?
Because the more sellers join these strategies, the more competition you have.
What appeals to consumers is the navigation and search capabilities.
The images of the products are an important link between your store and the user because you will be able to attract and convince users to buy in your store.
For this reason, it always guarantees high-definition images without defects such as blurred photos, pixelated photos, excessive compression, low resolution, or underexposed images.
Suggest a Product
Anyone running a virtual store must increase the average value of their customers’ orders. Therefore, if you want to achieve this, you must implement strategies such as suggesting products related or complementary to what the customer is looking for.
The Live Chat
This is very convincing to the customer when it comes to online shopping. When the live chat appears in the window, it can be very useful since it allows you to answer questions from your customers in real-time, reduce the abandonment of the page, and increase competitiveness.
How to Increase the Sales of a Clothing Store?
The way to increase sales is to give the customer what they are looking for, especially in this virtual world, so you can also evaluate having an advanced search on your website where you provide the user with the opportunity to use the search bar for their purposes.
With this, you can autocomplete and make life easier for customers by suggesting the end of the words they have started to type.
Or use natural language processing, which uses artificial intelligence to understand what they write and thus return related results.
