As a business owner or digital marketer, you can choose a variety of marketing strategies to promote your business. When you weigh the options, a social media marketing strategy appears to be one of the cheapest ways to build a credible brand image.
A digital marketing sales funnel is a combination of marketing tactics used to properly encourage users of digital platforms to become your company’s customers.
What is Sales Funnel
The sales funnel represents the path taken by consumers until they become customers. The funnel-shaped representation is because not all attracted users will buy a product right away, meaning that many of them may take longer to complete the customer journey.
Social media channels can help you increase sales and revenue with a low investment. In this article, we’ll find out why you should use social media for marketing your business and how you can create a social media marketing funnel that converts.
Any business with a digital presence can capture leads, nurture, convert and increase sales using a sales funnel in digital marketing.
Creating the Sales Funnel
First of all, you need to know the potential customers for your brand. Can do this with buyer persona studies, which involve researching who is already a customer, competitor analysis, and other related surveys.
Knowing your buyer persona, the semi-fictitious profile that represents the set of preferences, hobbies, and goals of those interested in your brand’s products, the chances of creating a successful digital marketing strategy increase. This mapping of the purchase journey also allows content creation with the correct language to reach the public.
Because of this characteristic, it tends to be the part with the highest occurrence of content. It is also the one with a large flow of views, being responsible for arousing users’ curiosity, presenting solutions to their questions and showing other problems.
Imagine a digital marketing sales funnel as an inverted pyramid. Your potential customers will start at the broadest part of the funnel (top), and then, through digital marketing strategies like email sequences and blog posts, they will move through each piece until they become a paying customers.
Marketing Processes in Sales Funnel
This stage is often in charge of introducing the company to the customer. It should be noted that, at this stage, people are not exactly interested in buying, especially if the strategy takes place on social networks. They want to interact and meet new people on sites like Facebook or Twitter.
A social media marketing funnel starts when potential leads notice your brand and continues until they convert into customers. The social media marketing funnel culminates in a user becoming a true brand ambassador, so they will likely generate more leads through word-of-mouth marketing. They recommend your products or services to their friends and family.
From the definition of the buyer persona, you will already have an idea about how the content should be created and, above all, in which social networks to publish it. Relying on this filter helps you avoid wasting time on channels where will not impact potential customers.