Trends in Digital Marketing

Trends in Digital Marketing 2024 that You Should Not Ignore

In the dynamic world of digital marketing, keeping up with constantly changing trends is crucial to the success of any brand. As we head into 2024, innovations and strategies that redefine how companies engage with their audiences are emerging.  From the integration of artificial intelligence to the growing importance of sustainability, these trends are changing…

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Facebook Ads

Digital Advertising – Artificial Intelligence in Facebook Ads

Integrating Artificial Intelligence in Facebook Ads represents a significant evolution in digital marketing. This technology improves ad efficiency and provides advanced personalization and targeting, which is essential to stand out in a competitive digital environment. Integrating Artificial Intelligence in Facebook Ads represents a significant evolution in digital marketing. This technology improves ad efficiency and provides…

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Machine Learning

Machine Learning Algorithms for Digital Marketing

We can define machine learning as a discipline related to artificial intelligence. It tries to carry out learning for classification and behaviour prediction tasks through similar behaviours or patterns. These actions are carried out through machine learning algorithms (yes, the famous algorithm. You have undoubtedly heard it several times). The Fusion of Artificial Intelligence and…

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SEO and Augmented Reality

SEO and Augmented Reality: The New Concept in Digital Marketing

The world of digital marketing is constantly evolving, and augmented reality (AR) has become a revolutionary technology that is transforming how businesses connect with their customers online. In particular, AR is playing a crucial role in SEO, especially in eCommerce and local marketing.  This fusion of technologies opens new possibilities to improve user experience, increase…

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