JioMart: Reliance’s tie-up with WhatsApp implies it gets direct access to WhatsApp’s user base of over 400 million. Reliance JioMart WhatsApp number is 88500 08000.
Three days after Reliance Retail contracted a commercial pact with Facebook’s WhatsApp to promote the reach of its online venture JioMart, the retailer went live in the suburban Mumbai areas of Navi Mumbai, Thane, and Kalyan.
How to order from JioMart
To order from JioMart, customers need to add JioMart’s WhatsApp number 88500 08000 on their phones. JioMart posts a link to the customer’s Whatsapp chat window. The link is valid for 30 minutes. Clicking on the link guides the user to a new page wherein he has to fill his address and phone number, after which the list of products is made available to order from. Products available include various brands along with Reliance Retail’s labels.
Once the final order is placed, it is given with the local Kirana store on WhatsApp. The customer gets a notification with the law and the Kirana/JioMart store details on his number. The customer will also get an alert once the Kirana bills the order.
Currently, the only payment option available is cash, and the customer has to pick up his order from the store.
Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, had last December soft-launched its new commerce enterprise named JioMart. Calling itself “Desh Ki Nayi Dukaan,” JioMart is currently catering to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane, and Kalyan.
Last July, Mint had announced that Reliance Retail is hiring distributors to sell private-label brands through neighbourhood stores.
Through these Kirana stores, RIL will trade its private labels under brand names such as Best Farms, Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz, and Home One.
Reliance Retail functions neighbourhood stores, supermarkets, hypermarkets, wholesale, speciality, and online stores. It has combined merchants under the e-commerce platform. The merchants, in turn, will cater to the requirement. This will assist the company save costs and enter areas currently outside the traditional purview of e-commerce companies.
Through this, RIL is offering local merchants offering an O2O (online-to-offline) marketplace, a business model established by the Chinese e-commerce giant Alibaba Group Holding Ltd. Under the O2O model, a consumer searches for the product or services online but buys it through an offline channel.